Three disciplines.
One defining lens.

Three disciplines.
One defining lens.

The minds, the methodology,
and the story behind the work.

The minds, the methodology,
and the story behind the work.

You didn't arrive here by accident.

Your work has evolved. Your reputation has grown.

But something in how you're being received hasn't caught up.

This is where we begin.

Tricia Forde

Tricia has spent more than two decades building the foundations organizations depend on when the stakes are high and the margin for error is narrow. Throughout her career, she has advised senior executives, navigated demanding legislative and policy environments, directed large-scale communications initiatives, and guided organizations through change that reshapes how they are seen, understood, and trusted.


What makes Tricia exceptional is not simply what she knows, but how she thinks. She sees the larger picture while recognizing the nuances that determine whether a plan succeeds or stalls. She anticipates risks, builds relationships that create meaningful momentum, and identifies opportunities others may overlook. Her instinct for connecting ideas to action and people to purpose has produced results that endure well beyond the work itself.


Her experience spans strategic communications, reputation management, stakeholder and Indigenous engagement, executive advisory services, organizational positioning, and complex issue management. She brings disciplined thinking alongside genuine creativity, understanding that the strongest solutions emerge when insight, innovation, and relationships are brought together with intention.


At Elixr Creative, Tricia is The Architect. She designs the structure on which everything else is built, ensuring that every direction is grounded, every message is purposeful, and every outcome is earned.

Tricia Forde

Smiling woman with long brown hair in a black top, standing outdoors with a blurred warm background

Tricia has spent more than two decades building the foundations organizations depend on when the stakes are high and the margin for error is narrow. Throughout her career, she has advised senior executives, navigated demanding legislative and policy environments, directed large-scale communications initiatives, and guided organizations through change that reshapes how they are seen, understood, and trusted.


What makes Tricia exceptional is not simply what she knows, but how she thinks. She sees the larger picture while recognizing the nuances that determine whether a plan succeeds or stalls. She anticipates risks, builds relationships that create meaningful momentum, and identifies opportunities others may overlook. Her instinct for connecting ideas to action and people to purpose has produced results that endure well beyond the work itself.


Her experience spans strategic communications, reputation management, stakeholder and Indigenous engagement, executive advisory services, organizational positioning, and complex issue management. She brings disciplined thinking alongside genuine creativity, understanding that the strongest solutions emerge when insight, innovation, and relationships are brought together with intention.


At Elixr Creative, Tricia is The Architect. She designs the structure on which everything else is built, ensuring that every direction is grounded, every message is purposeful, and every outcome is earned.

Together, we build the strategic and visual architecture that communicates clarity, excellence, and conviction before a single word is spoken.

Riki Silzer

Smiling person with short gray hair and glasses in a black blazer against a warm, blurred background

Riki has spent more than three decades doing something deceptively rare: making organizations legible. Not simply visually compelling, but genuinely clear, so the right people can immediately understand who you are, what you stand for, and why it matters. As a strategic brand identity and communications specialist, she brings visual language, narrative, and organizational truth together, translating complexity into a signal that lands.


Her career spans government departments, arts and cultural institutions, established companies, and mission-driven entrepreneurs, all of whom share a common challenge: a gap between the value of what they do and how it is understood by the outside world. Riki closes that gap. Her process is equal parts investigation and intuition, uncovering the questions organizations have stopped asking themselves and building the visual and verbal systems that make the answers impossible to ignore.


The depth of her skill is matched by the breadth of her fluency. She has designed across complex linguistic and cultural systems, including projects that honour the integrity of French and Indigenous syllabics, earned recognition in the LogoLounge Master Library and LogoLounge Book 15, and developed identities that have shaped how institutions and communities present themselves. Her work does not follow trends. It creates the conditions for something more enduring: recognition, resonance, and trust.


At Elixr Creative, Riki is The Formulator. She distills who you are into what people see, ensuring your brand not only looks the part, but reflects the value behind it

Riki Silzer

Riki has spent more than three decades doing something deceptively rare: making organizations legible. Not simply visually compelling, but genuinely clear, so the right people can immediately understand who you are, what you stand for, and why it matters. As a strategic brand identity and communications specialist, she brings visual language, narrative, and organizational truth together, translating complexity into a signal that lands.


Her career spans government departments, arts and cultural institutions, established companies, and mission-driven entrepreneurs, all of whom share a common challenge: a gap between the value of what they do and how it is understood by the outside world. Riki closes that gap. Her process is equal parts investigation and intuition, uncovering the questions organizations have stopped asking themselves and building the visual and verbal systems that make the answers impossible to ignore.


The depth of her skill is matched by the breadth of her fluency. She has designed across complex linguistic and cultural systems, including projects that honour the integrity of French and Indigenous syllabics, earned recognition in the LogoLounge Master Library and LogoLounge Book 15, and developed identities that have shaped how institutions and communities present themselves. Her work does not follow trends. It creates the conditions for something more enduring: recognition, resonance, and trust.


At Elixr Creative, Riki is The Formulator. She distills who you are into what people see, ensuring your brand not only looks the part, but reflects the value behind it.

The organizations we work with are already credible. They're currently moving into a higher order of visibility, influence, and impact, and they need everything about how they show up to carry that.

Our third founder joins publicly in August.

The Story behind Elixr Creative…

The Story behind Elixr Creative…

Some partnerships are built in a moment. Others are built over decades.


Elixr belongs to the second.


For more than twenty years, Tricia and Riki watched each other lead through complexity, build trust, and create meaningful change.


Different strengths. One standard.


Their paths were always meant to converge. Until then, they kept doing what they do best—leading, advising, creating, refining—quietly building the foundation of what would become Elixr.


Then the final ingredient arrived.


We’re saving that story for August, when our third founder joins us publicly.


For now, simply this: She completed the formula.


Not by adding another perspective, but by transforming what already existed into something entirely new.


Three founders. Three disciplines. One conviction: organizations should be understood as clearly as the value they create.


Elixr is what happens when everything finally comes into alignment.

We start with where you are and grow from there.

You've met the team. Now let's talk about you.

If something we've said is resonating, we'd love to hear what you're working on.

It all starts with a conversation.